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One of the things that Jasmine talks about is branding. Making your brand. Being consistent with your brand. Knowing exactly what your brand is, what you want it to say, what you want it to be like. She asked the 5 participants to come up with 3 words that define their brand. J’s are Fun, Fresh and Fabulous.
I started to think about mine… what are the three words that define my brand. I stumbled with coming up with three good words. Beautiful? Happy? Those are boring.
It’s a real challenge to think critically about your business, whether it’s in photography or ANYTHING, and think – do I have a strong brand? Does my website fit with my promotional pieces, with the whole client experience of working with me?
I have some goals for the winter, and that includes strengthening my brand. Defining it even further than I have in this past year. I have seen such great growth in my brand since the summer of 2009, and I know that next summer will show even more progress. It’s a challenge I want to conquer.
The three words that I have come up with so far – and there’s room for change, development, elaboration etc… is Classic, Emotional and Real. I think that Intimate is sometimes interchangeable with Emotional, but because I shoot families and kids too, it’s the Emotions that I’ve after – happy, sad, content, angry, shy… all of it. Intimate doesn’t exactly fit with the non-wedding/couples side of my photography.